top of page
​
MARKETING
Connect your brand viscerally
with your audience
Branding
Distill the human essence and values of your brand
CONTENT
Operationalize your brand
with content strategy
ALIGNMENT OF YOUR HUMAN-CENTERED BRAND FROM ITS IDENTITY TO ITS OUTPUT
EXPERTISE
Personal Brand for Executives
Express your truest self in a focused way to be perceived the most advantageous way by your audience
[particular focus on LinkedIn presence]
Corporate Brand for Businesses
Position your brand to connect clearly, effectively, and authentically with your audience
ALIGN FRAMEWORK
Brand identity strategy
-
Distill a brand through a discovery process to identify key business and brand attributes
-
Formulate strategic positioning, brand essence, and brand messaging in a focused approach
-
Craft a Brand Identity Report that provides the foundation for all subsequent content and marketing outputs
Content strategy
-
Operationalize the brand into content in accordance to the Brand Identity Report
-
Design a content matrix that identifies the that will bring the brand to life into felt experiences
-
Propose content that resonates with the audience in a relevant and consistent way
Marketing outputs
-
Generate creative marketing outputs per the content strategy established
-
For website: Develop website or determine content to keep, modify, create or delete for existing website
-
For social media: Create original, repurposed, and/or snackable media content (text, image, audio, video)
bottom of page