MARKETING

Connect your brand viscerally

with your audience 

Branding

Distill the human essence and values of your brand 

CONTENT

Operationalize your brand

with content strategy

ALIGNMENT OF YOUR HUMAN-CENTERED BRAND FROM ITS IDENTITY TO ITS OUTPUT 

EXPERTISE

Personal Brand for Executives 

Express your truest self in a focused way to be perceived the most advantageous  way by your audience

[particular focus on LinkedIn presence]

Corporate Brand for Businesses 

Position your brand to connect clearly, effectively, and authentically with your audience

ALIGN FRAMEWORK

Brand identity strategy

  • Distill a brand through a discovery process to identify key business and brand attributes

  • Formulate strategic positioning, brand essence, and brand messaging in a focused approach

  • Craft a Brand Identity Report that provides the foundation for all subsequent content and marketing outputs 

Content strategy

  • Operationalize the brand into content in accordance to the Brand Identity Report

  • Design a content matrix that identifies the that will bring the brand to life into felt experiences

  • Propose content that resonates with the audience in a relevant and consistent way

Marketing outputs

  • Generate creative marketing outputs per the content strategy established

  • For website: Develop website or determine content to keep, modify, create or delete for existing website

  • For social media: Create original, repurposed, and/or snackable media content (text, image, audio, video)  

A BRAND IS

What people feel, think, and say about a person, product, service, or company—

this is established through their experiences and engagements with that entity.

CONTACT

Email: touseef@clarityconnects.co 

Phone: 917-548-3410

 

©2020 Mirza Content