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MARKETING
Connect your brand viscerally
with your audience
Branding
Distill the human essence and values of your brand
CONTENT
Operationalize your brand
with content strategy
ALIGNMENT OF YOUR HUMAN-CENTERED BRAND FROM ITS IDENTITY TO ITS OUTPUT
EXPERTISE
Personal Brand for Executives
Express your truest self in a focused way to be perceived the most advantageous way by your audience
[particular focus on LinkedIn presence]
Corporate Brand for Businesses
Position your brand to connect clearly, effectively, and authentically with your audience
ALIGN FRAMEWORK
Brand identity strategy
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Distill a brand through a discovery process to identify key business and brand attributes
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Formulate strategic positioning, brand essence, and brand messaging in a focused approach
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Craft a Brand Identity Report that provides the foundation for all subsequent content and marketing outputs
Content strategy
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Operationalize the brand into content in accordance to the Brand Identity Report
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Design a content matrix that identifies the that will bring the brand to life into felt experiences
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Propose content that resonates with the audience in a relevant and consistent way
Marketing outputs
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Generate creative marketing outputs per the content strategy established
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For website: Develop website or determine content to keep, modify, create or delete for existing website
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For social media: Create original, repurposed, and/or snackable media content (text, image, audio, video)
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